Why can two properties that appear the same on paper sell for vastly different prices? Its the power of presentation. Take the time, make a plan, do the work and reap the rewards.
Failing to plan means you're planning to fail this old saying certainly applies to the sale of your property. Our experience shows the best outcomes are achieved through a considered approach that creates maximum buyer interest.
Whether selling by auction or private treaty, lively and strong competition from all interested parties will guarantee you the highest possible price.
It's about achieving a synergy of efforts.
At the start, we can give you advice on the best property presentation.
We then put together a powerful and cost efficient marketing campaign and we will alert our network of registered buyers on our website.
Every day I compare current buyer activity, and make sure no opportunity is left unexploited. Every appropriate buyer in our database is alerted about your sale.
Key buyers, those we deem likely to have a strong interest, will then be individually introduced to your home.
Real estate is a people business. It's about relationships. We look after our active buyers. We work with them one-on-one.
Marketing. Be seen. Be heard.
It's easy to spend a lot of money on marketing. It's harder to spend less and do it well. We believe great property advertising is original, interesting, cost effective and relevant.
And we don't believe real estate marketing budgets have to be large to work well, but they do need to be well thought out.
The aim is to expose your home to the widest possible audience of likely buyers in a way that tweaks their interest, and encourages them to take the next step.
The Independent newspaper provides excellent broad-based coverage, it ensures the widest possible audience knows your home is for sale.
Local newspapers tap into the local community, a surprising number of homes are purchased by neighbours friends or nearby residents, who want to move but are committed to staying in the area.
Signage on the property and at the end of the street captures interested passers-by.
Real Blue boards are immediately recognizable and are designed with a QR Scan Code linking to an EBrochure about your home.
In addition to my own websites I utilise leading websites www.realestate.com.au and www.domain.com.au.
Good real estate advertising harnesses the efficiencies of well-tested strategies, while recognising that each property requires an individual approach.
The aim is to attract as many potential buyers as possible to inquire about your home, and visit the property.
After that, it's up to us.